Boris Soliz
UI Designer
Redux TV emerged to address a specific gap in the market, one that existing platforms like YouTube, Hulu, and Netflix did not fully address: the discovery aspect of content consumption. While YouTube excelled in search functionality and Hulu offered TV shows, and Netflix boasted an impressive movie collection, there was a need for a solution that focused on personalized content curation. With this goal in mind, Redux TV embarked on creating channels and personalized TV channels tailored to each individual user. The aim was to empower users to become their own curators, bringing together videos from across the internet in a seamless and personalized viewing experience.
Redux TV - Version 5
Reaching over 40 million connected TVs marked a significant milestone for Redux TV. In our continuous effort to enhance the user experience, we aimed to simplify the product further, offering users a true lean-back experience. To achieve this, we designed a streamlined UI by aligning all UI elements to both edges of the TV screen, allowing the content in the middle to take center stage. This deliberate design choice ensured that users could fully immerse themselves in the content, eliminating distractions and creating a seamless and engaging viewing experience.
Redux TV - Version 4 -
Building upon our previous successes, Redux TV aimed to further enhance the user experience by embracing a minimalistic approach. Our primary objective was to enable users to access content quickly and effortlessly. To achieve this, we made a deliberate choice to adopt a left and right UI placement for the controls, streamlining the interface even further. By simplifying the guide and reducing clutter, we ensured that users could navigate and discover content with ease, allowing them to focus on what truly mattered—their viewing experience. This minimalistic design approach prioritized simplicity and efficiency, empowering users to enjoy their favorite content without unnecessary distractions.
Redux TV - Version 3
To ensure a seamless user experience on large-screen TVs, Redux TV remained committed to minimizing any potential impact on the viewing process. In line with this objective, we continued to simplify the UI, taking further steps to streamline the interface. One area of focus was enhancing the navigation between videos, making it even faster to switch to the previous or next video seamlessly. However, recognizing that there was still room for improvement, we remained dedicated to refining and optimizing the user experience to deliver an effortless and enjoyable content consumption journey.
Redux TV - Version 2
In our pursuit of continuously improving the Redux TV app for Smart TVs, we embarked on a journey to simplify the user interface even further. Recognizing the importance of an intuitive and user-friendly design, we returned to the drawing board to reimagine the guide and enhance its clarity and comprehensibility. Additionally, our focus extended to optimizing the navigation controls, ensuring they were easier to use and navigate. By revisiting and refining these essential elements, we aimed to create a more seamless and enjoyable experience for users, empowering them to effortlessly discover and engage with their favorite content.
Redux TV - Version 1
As Redux began to take shape, I engaged in a continuous process of revising and updating the user interface (UI) based on valuable user testing and feedback. By gathering insights directly from users, I had the opportunity to understand their needs and preferences, allowing me to refine and enhance the UI iteratively. This iterative approach ensured that Redux evolved into a more user-centric and intuitive platform, aligning closely with the expectations and desires of its users. By leveraging the power of feedback-driven design, we aimed to create a compelling and seamless user experience that truly resonated with our audience.
Redux TV - Boxee Concepts
Building upon the success of the Yahoo Connected TV project, the partnership with Boxee aimed to bring Redux directly to the living room TV. Through this collaboration, users gained the ability to browse popular channels, as well as access their subscribed channels and personalized "home stream" if they were logged in. To enhance the user experience further, we implemented a feature that displayed the number of new videos in each channel since the user's last visit. This addition facilitated the identification of fresh content in their favorite channels, providing a more engaging and personalized viewing experience. By extending Redux to the living room TV and incorporating these enhancements, we aimed to deliver a seamless and tailored content discovery journey for users.
Redux TV - Yahoo Connected TV Concepts
The primary objective of this project was to expand the TV mode of Redux, specifically for Yahoo Connected TV. The designs exemplify our approach to extending the passive viewing experience to televisions. Our focus was on leveraging the capabilities of TV platforms to create a seamless and engaging user interface that catered to the unique characteristics of TV screens. By carefully considering the user experience in this context, we aimed to provide a compelling and intuitive TV mode that would enable users to enjoy their favorite content effortlessly.
Redux TV made a significant impact by being pre-installed in over 40 million connected TVs across various manufacturers, including Samsung, Sony, LG, and Google TV, among others. In addition to designing the lean-back experience for TV screens, I also crafted the user experience for tablets and mobile phones. While Redux TV achieved remarkable success, the company decided to embark on a new direction with Riffsy, signaling a strategic pivot.
Boris is responsible for the design of Redux's TV, tablet, phone and destination site products. At a face paced engineering heavy company in a highly competitive space, that's one of the real hot seats. Boris handles the pressure, the interactions with the team, and most importantly, the product and process brilliantly with great skill and effectiveness. The UI, design and look and feel of Redux's products consistently win plaudits.
